Poker most wanted game at casinos
By John Schwarb
At the Belterra craps tables, a few players roll the dice with pagers
attached to their belts. One figures the devices indicate something
important; perhaps the players are on-call doctors or businessmen
awaiting word on an important deal.
They could be, but these pagers are used for another
pressing need: to signal a coveted open seat in Belterra’s poker room.
When the room runs a waiting list — and it frequently does — players
may be issued pagers so they can roam the rest of the property and
return when it’s their turn to join a game.
Anywhere else in a casino, such fare would be unthinkable.
Waiting lists for nickel slots? Pagers for a seat at a blackjack table?
That would be unheard of. Then again, so would imagining
a decade ago that poker would become the hottest game in America.
From backrooms to big-time
Poker’s emergence into the mainstream of the sports world can be credited
to a perfect convergence of events.
With 1998’s “Rounders,” poker found its modern big-screen
influence, with Matt Damon and Edward Norton fleecing tourists and
chasing illegal games. Damon’s dream was to build a bankroll to take
to Las Vegas and win the World Series of Poker.
Televised poker hit it big five years later, when the
Travel Channel’s World Poker Tour became the network’s highest-rated
show with 3 million to 5 million viewers weekly. Reruns did even better.
“Watching people make a million-dollar decision on every
hand is great TV,” WPT founder Steve Lipscomb told USA Today in 2003.
Also in 2003, an unknown accountant named Chris Moneymaker
won the $2.5 million first-place prize at the World Series of Poker’s
main event. The main event requires a $10,000 entry fee; Moneymaker
won his stake via a $40 online tournament.
His feat underlined the success of online poker, which
has brought millions of players to the game. In 2004, players on the
five largest online sites bet more than $38 billion.
Put all those factors together and you’ve got what poker
players call the “nuts” — an unbeatable combination.
Players flood the river
Fueled by one or all of those factors, new players are storming casinos
for live poker. Casinos, in turn, are storming back with room for
all the newcomers.
On the Ohio River, Casino Aztar, Belterra, Caesars Indiana
and Grand Victoria all have poker rooms.
Caesars expanded from eight to 21 tables in about two
years’ time, evolving with the game’s popularity.
“We realized we still had a long waiting list on the
weekends,” said Joe Feldman, Caesars Indiana’s vice president of casino
operations.
Belterra opened its room June 7, 2005 —a 12-table area
on the east end of the boat. In keeping with the new era of poker,
it’s completely non-smoking and has plasma televisions and an electronic
waiting list system (which works in conjunction with the pagers).
As a revenue source, poker rooms will never rival other
areas of the casino. The house makes its money by keeping a percentage
of each pot, known as a “rake.” This is usually not more than $5 a
hand, which in the long run means a poker room is far less profitable
than a craps pit.
But casinos also know they can’t afford not to have
the hottest game around.
“It sets us apart from our competitors,” Belterra senior
director of casino operations Kevin Kaufman said. “Say I’m in a car
of four people and I like to play live poker, two of our gals like
slots and he likes the craps table. Before, they would drive right
past us; now we offer every game there is.”
When to Hold’em? All the time
In the current poker boom, one game stands above the rest: Texas Hold’em.
New players need not concern themselves with Seven-Card Stud, Omaha
or other versions of the game; Hold’em has emerged as the most telegenic
and easiest to learn.
Simply said, in Hold’em a player gets two cards to use
with five “community” cards shared by all other players. Of course
playing the game is much more complex, but at its core, Hold’em is
a fast game to pick up either in its cash or tournament format, the
latter of which has been so successful on television.
One Friday night, Belterra offered nothing but Hold’em
in its poker room, from low-limit $2-$4 games to no-limit games that
vaguely resembled televised poker with players going “all-in” by risking
their entire stack of chips on one hand.
“Go back 10 years ago; there was a 50/50 split between
Stud and Hold’em,” Kaufman said, remembering his days at the President
Casino in Iowa. “Now the country has gone crazy with Texas Hold’em.”