BY Bryon Lggett
Prohibition II, the recent legislation aimed at stopping Americans
from exercising their right to gamble on the Internet in the privacy
of their homes, is starting to have significant consequences for Poker.
As Internet gambling and poker tournament sites shut
down or radically re-invent themselves, one immediate impact hits
the poker publishing and promotion industry. Over the past two or
three years about two dozen publications have suddenly appeared, hoping
to jump aboard the Poker Express and ride it to success. For most
it's a short ride.
With the sudden end to poker dot.com advertising many
of the new publications that were banking on Internet revenue will
fold. What's more, because some major poker publications got far more
involved with Internet companies than just advertising, some think
even the most glamorous, well established card magazines may be in
trouble not only financially, but legally. Those who profess to know
are betting that in the near future there will be only "two or
three" national poker publications still in existence. POKER
PLAYER will be at the top. Here's why: While POKER PLAYER has advertised
and been a strong supporter of Internet poker, it has always directed
its content, marketing and distribution to the masses of players in
"brick 'n mortar" poker rooms all across America. Available
in almost 400 poker rooms coast-to-coast, PP is in 7 or 8 time more
poker rooms than ANY other card magazine.
Because of its thorough distribution, POKER PLAYER has
its pulse on the poker playing public. While other "movie star"
poker magazines are filled with photos of Doyle Brunson, Greg Raymer
or Phil Hellmuth, you're likely to see more local players in the pages
of PP.
Very often, too, POKER PLAYER is the only such publication
to have someone covering tournaments and events outside of Las Vegas
or Atlantic City. If you're looking for news or tournament info from
states like Wisconsin, South Dakota, Oklahoma, or Oregon, you'll find
it here.
With its ear to the table around the country, POKER
PLAYER has begun to notice other changes in the poker landscape. Many
poker rooms are reporting significant increases in new players, especially
for tournaments. They also add, "We're seeing an increased demand
for No-Limit action."
Tavern leagues are growing more popular as frustrated
players in rural or remote areas organize to exercise their Poker
Rights in the absence of Internet play. In Idaho, the WinAFreeSeat.com
League has several thousand members and 16 taverns participants. Likewise,
in Texas, Scott Dinsmore says his poker league is suddenly attracting
a lot of new players. The Heartland Poker Tour was created for poker
players in local casinos and neighborhood card rooms around the country.
Like the Minors, the HPT was designed and developed to give players
everywhere a chance to make the Big Time. Here, too, player numbers
have steadily increased in the wake of Prohibition II.
HPT Producer Todd Anderson reports that in just its
second year participation has exceeded everyone's expectations. HPT
events were seen in more than 50 million households in 2006! The schedule
has now been expanded to 14 venues around the country and they'll
kick-off the 2007 season at Hooters, in Las Vegas.
Likewise, the "Joe Average Poker Radio Show",
a highly popular, very professional national satellite program broadcast
each week has been a tremendous success. Poker DJ Fred Mourey reports
their audience - players in poker rooms everywhere - continues to
climb. Check their web site at: www.joeaveragepoker. com.
Poker is here to stay. Bet on it.